“City of Riders”
Sturgis is notable as the location of one of the largest annual motorcycle events in the world. The 10-day event begins on the first Friday of August. Motorcycle enthusiasts from around the world migrate to this town during the Sturgis Motorcycle Rally This international phenomenon draws motorcycle legends, superstars and hundreds of thousands of enthusiasts to the Black Hills each year and is listed as one of the 1,000 Places to See Before You Die. 2020 is the 80th Anniversary
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