Simayof Union Square

The Simayof family has a proud diamond and exquisite jewelry design tradition. The Simayof name and the jewelry trade have been linked to each other for several generations, establishing an unquestionable, strong and leading reputation. For years Yedidia Simayof invested in learning the diamond industry from bottom up. As a diamond cutter he extensively learned the different aspects of optimizing the brilliancy of a diamond and as an owner of a diamond-cutting factory he developed a well-connected diamond dealership net that crossed continents. In 1987 the Simayof family relocated to the United States and opened its diamond wholesale operation and headquartered it in the cosmopolitan city of San Francisco, California. As part of its perpetual growth, the Simayof family expanded its tradition of excellence to the retail jewelry market. Believing that the retail market was the next logical step in our rapid growth, the family opened its first retail showroom in San Francisco's Union Square in 1989. Our revolutionary vision and unique experience made Simayof Jewelers and Diamond Cutters an immediate success enjoying years of sustained growth. Simayof Diamond Cutters & Jewelers is now one of the largest self-contained diamond and jewelry emporiums in Northern California.