Pismo Fish & Chips

In 1959, the Zechner family – Ann, Jack, and daughter Janie – immigrated to America from Holland. They decided to call the coast of California home immediately, as Ann’s brother and family already resided in the area. They did many odd jobs to make ends meet and received help from the local church. In 1962, Ann Zechner opened up a very small fresh fish market across the street from where you are sitting today. That little market cost them $500. Ann had managed to scrape together $200 of her own money and got a $300 loan to cover the difference. The funny thing was Ann knew nothing about owning her own business or even about fish! She enlisted the help of a few dear friends and learned a great deal about fish from her mostly Portuguese clientele