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“Top Bookstore in America”
Founded in 1966, this bookstore has been a magical place for thousands of children and adults alike throughout the years. In April 2003, the Palacios family, by way of our then 9-year old daughter Jessica’s letter-to–the-editor, bought the business from founder Jane Humphrey. In 2008, Publisher's Weekly announced that Once Upon a Time was the nation's oldest children's bookstore. We are proud to be independent booksellers, with a unique combination of superb customer service and fast special order fulfillment. One of our strengths, besides our store's obvious charming ambiance, is our book selection: we continue to carry only QUALITY children’s books and an intelligently curated choice of books for the entire family. With an open heart, we have built a community-based neighborhood store that spurs imagination, whimsy, and a passion for reading. There's more to a bookstore than the books on the shelves. When you buy a book or other merchandise from Once Upon a Time, part of the price you pay goes to: •Support our friendly, hardworking, knowledgeable staff •Support local schools, teachers & librarians •Support dozens of local, national & international charities and service organizations No part of the price you pay goes to: •Remote corporate headquarters where decisions are based solely on maximizing profits •Absentee owners who don't work in the store or live in the community At Once Upon a Time we are dedicated to doing business as a responsible member of our community. When you shop at Once Upon a Time, you join with us in building community. Our store’s location, 2207 Honolulu, is nestled next to mouth-watering Zeke’s BBQ at the east end of Honolulu Avenue in Montrose Shopping Park by Verdugo to experience all our store’s delights and while you are here – visit our neighbors for a bite! Once Upon a Time Bookstore -- an independent community bookstore for the entire family
Love this place!!! The staff is helpful, courteous, knowledgeable and kind. If they don't have what you are looking for they will order it for you and they gift wrap. The prices are great and they... Read more
Saturday 3/11/23 was my first visit to this store and was a very enjoyable experience. The day I came, they were hosting an author event. The store is well stocked with a wide and varied... Read more
Hi! I really love the book specially when we want to read about or for children but unfortunately I have phobia of cat and this store has a cat. Read more
Once Upon A Time
Hours
- Sun: 11:00 am - 4:00 pm
- Mon - Sat: 10:00 am - 6:00 pm
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Parking
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Pets Allowed
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Wifi
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Wheelchair Accessible
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Credit Cards Accepted
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