Fire Fresh Barbecue Express

FireFresh BBQ was opened in 2000 by Bruce Loeffler, with the dream of giving everyone the opportunity to taste delicious BBQ, the firehouse way. From the original focus of firemen and their amazing cooking, came the name, FireFresh BBQ.  The current owner, Matthew Saltzman, bought the franchise (except for the Shelbyville location, which is still under ownership by a franchisee) in 2011, after he was brought in as an advisor to the business. Under Saltzman's direction, the Dixie Highway location was closed and the attention was placed on the location in Downtown Louisville. Saltzman then started to change the fireman focus of FireFresh BBQ to include all first responders. In 2016, Saltzman opened a new location in Jeffersontown and in 2017, opened the newest location in The Mall of St. Matthews in St. Matthews, KY.   FireFresh BBQ offers quick service, handmade sides and flavorful, juicy meats all at a reasonable price. Built on a reputation of great food at a great value, FireFresh's way of barbecue uses traditional Kentucky flavors and heartiness, combined with fresh ingredients. From our sauces to our rubs, our tastes are unique and handcrafted. Family is a huge part of everything we do here at FireFresh and we want you to feel like you are a part of our family when you enjoy a delicious, handmade meal with us! Thank you for choosing FireFresh BBQ!