“a new Texas styled Mexican beer market”
Twisted X's mission is to create a new Texas styled Mexican beer market - "Tex Mex Beer" (TM), profitably make great tasting beer, have fun, and treat people right (consumers and employees). Grow our business on the foundation of a Tex Mex marketing approach expanding to other Merchandise, Salsa, Chips, Food (Beer Bread), and other uniquely local cultured items. We are the inventors of Tex Mex Beer. (TM) At Phase 1 of the brewery and after upgrading the brewhouse, Twisted X released three types of "small batch" brews. We launched with a Premier Tex Mex Lager - Twisted X, a full flavor dark larger - Cow Creek, and a jalapeno infused pilsner - Fuego, each of which appeals to our target market segment. Because they range from being moderately light to especially light in body, these brews do not exclude the general market and therefore promote trial. Our initial three brews touch on a variety of tastes, so as to provide at least one Twisted X brew to satisfy the preferences of most beer drinking consumers. As brewery operations expand, additional brews will become available based on consumer tastes for seasonal brews and opportunities presented by the local and regional market. Additional brews include but are certainly not limited to Chupahopra - an Amarillo dry-hopped IPA; Siesta - a Prickly Pear Lager; Senor Viejo - an Imperial Black Lager aged in Republic Tequila and other ideas uniquely Tex Mex.
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Twisted X Brewing Company
- Thu - Sat: 11:00 am - 9:00 pm
- Sun: 12:00 pm - 8:00 pm
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