Substance

It all started in the spring of 2002 at the dining room table of founder and CEO, Christina Getachew. “I wanted my business to remain grounded by this simple principle… Where there is style, there should also be substance.” What began as a simple principle is now loaded with inspiration for Getachew and her team more than ten years later. It’s a philosophy that guides everything from our product design and selection to deciding which non-profit we support with our donations each season. And it’s ever present with the name, Substance, that we put on the first store front we opened in March of 2006.