Apple Soho

The Apple Retail Store is a chain of retail stores owned and operated by Apple Inc., dealing in computers and consumer electronics. The stores sell Macintosh personal computers, software, iPods, iPads, iPhones, third-party accessories, and other consumer electronics such as Apple TV. Many stores feature a Theatre for presentations and workshops and a Studio for training with Apple products; all stores offer a Genius Bar for technical support and repairs, as well as free workshops available to the public. Under the leadership of Ron Johnson, the former Senior Vice President of Retail Operations, the Apple Stores have been responsible for "[turning] the boring computer sales floor into a sleek playroom filled with gadgets". As of July 2012, Apple has 373 stores worldwide, with global sales of US$16 billion in merchandise in 2011. Apple Stores lead the United States retail market in terms of sales per unit area but offer limited career opportunities for their employees due to the small amount of retail management positions.