Lakefront Brewery

Milwaukee's own Lakefront Brewery Inc. started in 1987. The industrious and inventive microbrewery located on the Milwaukee River has become a Milwaukee landmark. Its rich history includes partnerships with local taverns, preservation of local historical pieces, unique tours, family style dining options and most importantly, great beer. The infamous tour is as unique as the brewery and has a constant evolution in style and delivery. To begin with, Lakefront Brewery, Inc. thought it was odd to wait until the end of a tour to drink a beer. They believe there is a direct correlation between attention span on beer tours and drinking beer. Lakefront believes people want to go on brewery tours for three main reasons: drink beer, be entertained, and see the place. So, to meet their philosophy, the company provides beer at the start of the tour, shares jokes along the way, and still manages to explain the brewing process and history of Lakefront. Many people on staff give the tour, and there is no specific script. Employees are encouraged to remember certain highlights, but mostly to add their own style and jokes to entertain guests along the way.