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“Wrote the book on Brewery Tours”
Milwaukee's own Lakefront Brewery Inc. started in 1987. The industrious and inventive microbrewery located on the Milwaukee River has become a Milwaukee landmark. Its rich history includes partnerships with local taverns, preservation of local historical pieces, unique tours, family style dining options and most importantly, great beer. The infamous tour is as unique as the brewery and has a constant evolution in style and delivery. To begin with, Lakefront Brewery, Inc. thought it was odd to wait until the end of a tour to drink a beer. They believe there is a direct correlation between attention span on beer tours and drinking beer. Lakefront believes people want to go on brewery tours for three main reasons: drink beer, be entertained, and see the place. So, to meet their philosophy, the company provides beer at the start of the tour, shares jokes along the way, and still manages to explain the brewing process and history of Lakefront. Many people on staff give the tour, and there is no specific script. Employees are encouraged to remember certain highlights, but mostly to add their own style and jokes to entertain guests along the way.
Again, this place is great. Went for a fish fry and had an awesome time. When you arrive you check in (during Lent) and wait time are 40-90 min. Check in early and enjoy the awesome tap beer.... Read more
Wednesday Trivia calls for an order of cheese curds! Arguably some of the best in Milwaukee. Lightly battered and huge chunks of gooey cheese with some creamy ranch is the perfect bite when... Read more
My boyfriend and I drove up to Milwaukee one weekend just to visit here after my brother recommended it. We did the tour which was fantastic. Riley was our tour guide and he was a lot of fun.... Read more
- Sun, Fri, Sat: 11:00 am - 9:00 pm
- Mon - Thu: 2:00 pm - 9:00 pm
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