The Parade Company

9500 Mt Elliot St, Detroit, Michigan 48211 USA

Closed Now

Opens Wed 9a

Independent
Wifi

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Take a journey into our magical Paradeland and experience a Behind The Scenes look at America's Thanksgiving Parade! Learn about the Parades interesting history and traditions, explore the studio full of floats, and see how our award-winning artisans create the magic. Journey through our unique, creative kingdom and view the world's largest collection of papier-mache heads and the costume shop where over 3,000 costumes make characters come to life. Fun for all ages. Don't forget to visit our studio treasure chest and take home your very own souvenir to remember your experience. Tours are by reservation only and operate Monday-Saturday the entire year. Wheelchair and stroller accessible. Be sure to attend this year's Detroit Thanksgiving Parade, November 24, 2016.

Reviewed by
Nikki G.

April 26, 2024

This was THE best tour I have ever taken. Our tour was with Steve. He was amazing. Our tour was supposed to last a couple hours and it was extended. We were not complaining. Every question was... Read more

Reviewed by
Ebenezer's Anni L.

November 10, 2021

This is a review of the tour of their warehouse/workshop. You buy tickets online and they will send you a map since the online maps are wrong. If you are with a larger group you get your volunteer... Read more

Reviewed by
Rosemary S.

November 23, 2023

I love watching the parade, but every year I feel let down because the Santa is always Caucasian. If he is given the key to the city can't those who decide who Santa will be mix it up and every... Read more

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