The World of Coca-Cola at Pemberton Place® celebrated its Grand Opening on May 24, 2007. It's the only place where you can explore the fascinating story of the world's best-known beverage brand. With 60,000 square feet for you to explore, the World of Coca-Cola features more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before. Around every corner you'll experience something new and inviting. You'll see great interactive exhibits such as a thrilling, multi-sensory 4-D movie (3-D glasses with moving seats) and a fully functioning bottling line. You can even give our 7-foot Coca-Cola Polar Bear a big hug! And of course, a World of Coca-Cola favorite-the tasting experience, will give you a refreshing opportunity to sample over 60 different beverages from around the world. All this and much more make the World of Coca-Cola a unique and must-see Atlanta experience! A visit of the entire attraction is estimated to last an average of 90 minutes.