“A West Coast Haven”
This is where we could have prepared a dribbling statement about being a 'life-style brand' that 'reflects the spirituality of the great outdoors and captures the blah de blah of the New Zealand ethos'. But Hurunui Jacks is a bit more REAL than that. Sure, it's about the outdoors; hunting, fishing, adventure, travel and living off the land. It is 100% New Zealand - and pretty much as Kiwi as it can get. But we'll leave the waffle to the PR firms of other brands. Here on the West Coast of the South Island of New Zealand, it’s all about whitebait, gumboots and Monteith’s Beer, whether it’s on a t-shirt, tea towel, apron or canvas. But really, we love our whitebait in a fritter (straight out of the river and into the frypan) on a piece of lovely fresh bread, our beer straight from the bottle, cold as, and our gumboots planted firmly on our feet!
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