Casa Flores on Miracle Mile

The Miracle Mile, celebrating its 90th anniversary this year, was the first shopping district outside of downtown Stockton. It was conceived by Joe Plecarpo, a Stockton developer, who got the idea from a similar stretch known as the Miracle Mile on Los Angeles’s Wilshire Boulevard. The Miracle Mile grew from a sprinkling of homes and land where people went jack rabbit hunting to a continuous line of stores, most locally owned, where people received first name customer service. The heyday of the Miracle Mile was during the fifties and sixties. By the nineties its popularity had waned due to of the construction of outlying malls and greater auto dependence. The Miracle Mile Improvement District (MMID) was formed in 2007 as a non-profit organization to improve the safety, security, appearance, and economic growth of the area. The Miracle Mile District includes all the businesses fronting on Pacific Avenue from Alpine to Harding, and those businesses on Harding Way from El Dorado Street to Lincoln Street.Now the Miracle Mile is coming back due to the concerted efforts of the MMID and the merchants and property owners located within its boundaries. There have been beautification efforts, infrastructure upgrades, security patrols and events which are reminiscent of days gone by.