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118 votes

Bill Gray's Strong Museum

1 Manhattan Square Dr, Rochester, New York 14607 USA

Open Now
Fri 10a-8p
  • Independent
  • Credit Cards
  • Wheelchair
  • Public
  • Wifi
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Due to the spread of COVID-19, some points of interest may be closed or have restrictions. Please stay safe and call ahead to get the latest information.

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“a museum of toys!”

The Strong® is a highly interactive museum devoted to the history and exploration of play. It is home to the International Center for the History of Electronic Games, the National Toy Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the American Journal of Play. Independent and not-for-profit, The Strong is situated in Rochester, New York, where it houses the world’s most comprehensive collection of historical materials related to play. These enable a multifaceted array of research, exhibition, and other interpretive activities that serve a diverse audience of adults, families, children, students, teachers, scholars, collectors, and others around the globe. The Strong collects and preserves artifacts, documents, and other items that illuminate the meaning and importance of play. The hundreds of thousands of objects in The Strong’s collections comprise the world’s most comprehensive assemblage of toys, dolls, board games, video games, other electronic games, and other historical materials related to play.

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Reviewed by
Joshua Smibert

  • 127 Reviews
  • 189 Helpful
July 05, 2014

The best of any Children's Museums we have visited to date - with a huge number of themed play areas ranging from pirates to detectives to superheroes and even it's own sesame street. This incredible museum was donated by the Strong family as a place for children to embrace play. There is plenty of parking on site and a handful of fast food restaurants in the museum if you get hungry! Was definitely worth getting the annual pass since the boys spent hours upon hours playing there! For a few extra dollars definitely get access to the Butterfly sanctuary - a stunning conservatory style building filled with hundreds of species of butterfly. All up the place is a lot of fun!

4 people found this review helpful

Reviewed by

  • 3 Reviews
  • 4 Helpful
August 01, 2014
Rated 5.0

Best children's museum around. Activities for all ages! Adults can take a trip down memory lane by looking at all of the toys throughout history. Plan on spending the whole day. You can also visit Manhattan Square park which is located next to the museum that offers a few climbing things, mini spray park, and in the winter an outdoor ice skating rink.

3 people found this review helpful

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Bill Gray's Strong Museum

1 Manhattan Square Dr
Rochester, New York
14607 USA


Open now until 8:00 pm
  • Mon - Thu: 10:00 am - 5:00 pm
  • Fri, Sat: 10:00 am - 8:00 pm
  • Sun: 12:00 pm - 5:00 pm

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  • Parking
  • Pets Allowed
  • Restrooms
  • Wifi
  • Wheelchair Accessible
  • Credit Cards Accepted
Does not take
  • Lunch
  • Dinner
  • Takeout
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Parking, Dining

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