One Times Square, also known as 1475 Broadway, the New York Times Building, the New York Times Tower, or simply as the Times Tower, is a 25-story, skyscraper, designed by Cyrus L. W. Eidlitz, located at 42nd Street and Broadway in New York City. The tower was originally built to serve as the headquarters of The New York Times, which officially moved into the tower in January 1905. Eight years later, the paper moved to a new building, 229 West 43rd Street. Even after the Times left, One Times Square remained a major focal point of Times Square due to its annual New Year's Eve "ball drop" festivities, and the introduction of an electronic news ticker at street-level in 1928. Following its sale to Lehman Brothers in 1995, One Times Square was re-purposed as an advertising location to take advantage of its prime location within the square. Most of the building's interior remains vacant (aside from its only major tenant, a Walgreens pharmacy which occupies its lower levels), while its exterior features a large number of traditional and electronic billboards. Due to the large amount of revenue generated by its ads, One Times Square is considered one of the most valuable advertising locations in the world.
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One Times Square
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