Apothia

In 1978, RonRobinson , Inc. opened its doors at Fred Segal on Melrose Avenue, and has grown exponentially ever since. Having worked directly for Fred Segal as a salesman, buyer and then Vice President for nearly a decade prior, Robinson found it to be the perfect time to take his knowledge and expertise and build on the traditions he had learned, as well as make some of his own. Since then, his stores have continually changed the face of shopping and fashion! Today, boutiques are located on Melrose Avenue in Los Angeles and on Broadway in Santa Monica as part of the Fred Segal centers. In the late 70's, Robinson started with a men’s casual sportswear store grew to offer a variety of hard-to-find labels spanning from local L.A. designers to unique Japanese and international brands. Five years later he expanded with a beauty boutique that he named APOTHIA (a blend of the words “apothecary” and “utopia”) and a children’s store named LIFESIZE. Robinson’s desire to cultivate a shopping experience with key lifestyle and design items - the fashion you live with -created StylObjects. In 2000, Ron Robinson launched a signature fragrance, IF, for the APOTHIA store. The success of IF led Robinson to expand and create APOTHIA Los Angeles, a line of fine fragrances and award-winning interior aromatics. Today APOTHIA Los Angeles has spread worldwide, continuing to build a global brand of world-class items based on Ron Robinson’s tradition of quality and style.